Role Summary
One of our clients is seeking an experienced and dynamic Marketing Manager to lead their marketing initiatives. The ideal candidate will have a proven track record in promoting public initiatives within government entities and working closely with marketing agencies. This role requires a strategic thinker with strong leadership skills, account management experience, and a deep understanding of public sector marketing dynamics.

Key Responsibilities:

Strategic Planning and Execution

• Develop and implement comprehensive marketing strategies to promote public initiatives and campaigns for government entities.
• Collaborate with stakeholders, including government officials, agencies, and community organizations, to align marketing efforts with public objectives.

Campaign Management

• Oversee the creation, execution, and optimization of marketing campaigns across various channels including digital, print, and social media.
• Coordinate with marketing agencies to ensure campaign objectives are met and deliverables are on schedule.

Account Management

• Act as the primary account manager for government clients, ensuring their needs and expectations are met.
• Develop and maintain strong client relationships, providing exceptional service and addressing any issues or concerns promptly.
• Prepare and deliver regular updates and reports to clients, highlighting campaign performance, progress, and key insights.

Stakeholder Engagement

• Serve as the primary point of contact for government entities and marketing agencies, facilitating clear communication and collaboration.
• Build and maintain relationships with key stakeholders, including public officials, community leaders, and media representatives.

Market Research and Analysis

• Conduct market research to identify trends, opportunities, and challenges in public sector marketing.
• Analyze campaign performance data and provide insights to optimize future marketing efforts.

Content Development

• Oversee the creation of compelling content that effectively communicates public initiatives and engages target audiences.
• Ensure content aligns with brand guidelines and adheres to regulatory requirements.

Budget Management

• Develop and manage marketing budgets, ensuring cost-effective allocation of resources and adherence to financial constraints.
• Monitor expenses and provide regular budget reports to senior management.

Team Leadership

• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Provide guidance and support to team members, promoting professional growth and development.

Compliance and Reporting

• Ensure all marketing activities comply with relevant regulations, policies, and guidelines specific to government entities.
• Prepare and present reports on campaign performance, marketing activities, and ROI to senior management and stakeholders.

Qualifications

Education
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

Experience
Minimum of 5 years of experience in marketing, with at least 2 years working with government entities or on public sector initiatives. Experience in account management is essential.

Skills

• Proven ability to develop and execute successful marketing strategies and campaigns.
• Strong understanding of public sector marketing dynamics and regulatory requirements.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Strong leadership and team management abilities.
• Experience in managing client accounts and maintaining client relationships.
• Ability to work under pressure and manage multiple projects simultaneously.